Research, Insights, Action
uncovering insights that lead to designing better access and use of complex systems
sense making via collaboration
mapping real experiences
making sense of dense data
simplifying burdensome processes
listening to real people with real challenges
Strategic Planning
Project, program, resource, team, departmental: all require coordination, alignment, and a path towards achievable outcomes.
Working with internal stakeholders, cross- and intra-functional teams to align on problem statements, budgets, and goals
Incorporating existing data and insights to surface and prioritize pain points and problem areas
Planning detailed research and design projects
Leading brainstorming/creative sessions
Aligning on achievable metrics and goals
Envisioning the future to guide roadmaps
Design Research and Analysis
Every role I’ve had has required research, internal and external. Context is key, but under the covers the approach is the same: active listening, biases put aside, asking great questions.
Conducting in-person and remote one-on-one interviews
Ethnographic field research
Usability testing
Creating and analyzing surveys
Competitive and analogous reviews
Heuristic analysis
Content and feature needs analysis
Service Design
I grew up as a UX designer during the early days of the web. I’ve created designs and experiences across many touch points and channels and where they intersect: print, web, mobile, brick-and-mortar, social, call center, and face-to-face. Everything I work on is founded in the principles of great user experiences.
Multi-touchpoint coordination
Persona development, scenarios, journey maps, and user flows
Concepting and storyboarding
Feature and content prioritization facilitation
Wireframes and prototyping
Infographics and user guides